top of page

About Us

Headquartered in Peace River, Alberta Strategic HSE Systems Inc. has been a proven service provider to Western Canada since 2010. We specialize in Transportation and Occupational Health and Safety and provide high-quality compliance-based solutions designed to educate, measure, and assist our client requirements. In addition, we offer business development, joint venture capacity building, as well as digital marketing services. 


We understand the requirements necessary to operate with confidence and achieve compliance with legislation, worker training, and the development of streamlined and efficient processes to ensure success. Our “hands-on” approach for our clients is what makes our company truly unique. 

Our Locations


Peace River, AB




Our Locations
Core Values


Our focus is on clients. Our commitment is service. Our foundation is safety.


The highest degree of courtesy, dignity is expected of us. We believe in being open, honest, and transparent as well as hold ourselves to an extremely high standard because we know we are up to the challenge.


We work with our clients to create ongoing, mutually beneficial partnerships.



We meet and exceed the expectations of our clients to ensure a unique and rewarding experience.



Careful, thoughtful planning and beginning with the end in mind ensure that no opportunities are missed. We strive for continuous improvement as a corporation and as individuals and apply our expertise to provide the best services possible.

Our Vision

Our Quality Guarantee

Our vision is to empower our clients to operate with confidence in a healthy, safe, productive and compliant manner. Our team of professionals respect the client and provides the utmost professionalism and focus to meet their needs. Together, we can make a world of difference to your working world.



Health & Safety Consultant

  • Facebook
  • Instagram

Amber has been a member of our Strategic HSE team for the last two years, assisting our clients with their orientation process.

Amber has 18 years of experience involved with the transportation industry, and 6 years as an owner-operator. She’s managed all the office work and licensing involved with livestock, log and LTL transportation throughout Canada and the US. Amber loves hands-on work and working with people!


When not busy in the office, you would typically find Amber and the kids in the tractor or on the farm tending livestock or yard work!



Field Operations Supervisor

  • Facebook
  • Instagram

Stacy brings a wide range of experience to our team allowing her to provide the best quality service to our clients. In the past, Stacy was a Heavy Equipment Operator executing Lease Building, Road Reclamation, and Forestry Tree Mounding. Stacy is currently a class 1 Truck Driver hauling wood chips, Hog Fuel, crude oil, and freight. Along with that, Stacy is also an Owner Operator with SECOR designation for the last 5+ years, with work experience as a Safety Officer.

Stacy has worked hard over the years achieving many certifications including a certification from the University of New Brunswick in Occupational Health and Safety. She is a certified Health and Safety Auditor with OHS Legislation Awareness through Alberta Forest Product Association and is a certified Self-Evaluator through Alberta Motor Transport Association. Stacy also has safety tickets in First Aid, H2S, TDG, WHMIS, PST, EGOS, and more!



Transportation Compliance Coordinator

  • Facebook
  • Instagram

Serene is the most recent addition to our Strategic Team bringing with her a passion for Health & Safety. Familiar with the transportation industry, Serene is eager to learn and develop her skills expressing that she's the type of person who always likes to get the work done.

Serene moved to Whitecourt, AB in 2007 and will be working closely with our Transportation Compliance Manager, Sarah. With that, she will be assisting Sarah in day-to-day operations ensuring national safety compliance for our clients. 

As a mom of 3, Serene is very family orientated and enjoys spending much of her free time with her kids, going camping, fishing, and being outdoors. Serene also loves arial yoga! Welcome to team, Serene.

Our Team

STRATEGIC-HSE-2-by-Mee-2021 (18 of 37).jpg


Owner & Founder

  • Grey LinkedIn Icon
  • Facebook
  • Instagram

Samuel Elkins is owner of Strategic HSE Systems Inc., delivering consulting services to the forestry, energy and transportation industries as well as provincial governments throughout Western Canada. He leads the company with 30 years of background in natural resource management, health and safety, and transportation compliance across Canada.


Samuel’s held various industry, consulting, and government positions and has extensive experience and training in many aspects of technical, operational, and administrative practices related to the natural resources sector. 


STRATEGIC-HSE-by-Mee-2021 (19 of 80).jpg


General Manager

  • Grey LinkedIn Icon

Angela joined us in December 2014 after nearly 16 years at Mercer Peace River (formerly Daishowa-Marubeni International Ltd.). Recently, Angela has been promoted from Program Development Manager to our new General Manager position at Strategic HSE. 

Angela’s new responsibilities as General Manager include day-to-day operations of Strategic HSE, developing and implementing CRM (Client Relations Manager) software to manage client accounts more efficiently, tracking all costs, as well as monitoring workloads and assigning tasks to our team members.


STRATEGIC-HSE-by-Mee-2021 (21 of 80).jpg


Field Operations Safety Manager

  • Grey LinkedIn Icon
  • Instagram

Lisa became a member of our team in late 2015 after five years of service at Avenge Energy Services Inc. As the organization’s Safety Coordinator, she was responsible for developing, implementing and managing the Safety Management System. 

Most of Lisa’s work is field related. She monitors active industrial operations to ensure Occupational Health and Safety legislated-responsibilities are met, company and client-specific policies and procedures are followed, and National Safety Code obligations are achieved.


STRATEGIC-HSE-2-by-Mee-2021 (5 of 37)_edited.jpg


Chief Marketing Officer

  • Grey LinkedIn Icon
  • Facebook
  • Instagram

Rylee Armstrong joined our team in April 2020 as Marketing Manager. She brings the strength of operating a graphic design and marketing firm in Peace River to her role with Strategic HSE.

She’s a graduate from Southwest Minnesota State University with a Bachelor of Science in
Marketing and a Bachelor of Arts with an emphasis in Graphic Design. Her entrepreneurial endeavour began in 2019 when Rylee identified a need for creative marketing services in Northern Alberta.

She’s eager to help our company put its best foot forward while delivering the best services to her clients.

STRATEGIC-HSE-by-Mee-2021 (9 of 80).jpg


Transportation Compliance Manager

  • Grey LinkedIn Icon
  • Facebook
  • Instagram

Sarah signed on at Strategic HSE Systems Inc. in January 2021 as our Transportation Compliance Manager with a wealth of law enforcement, transportation and safety experience.

Over the past 12 years, she’s worked in various industry, consulting and government relations positions. These jobs have ranged from Commercial Vehicle Safety Alliance transportation officer to Alberta Transportation NSC auditor to an independent mechanical inspector in the log hauling industry.


STRATEGIC-HSE-by-Mee-2021 (26 of 80).jpg


Executive Assistant

  • Grey LinkedIn Icon

Saphire joined us in April 2016 with a rich history in the retail/customer services industry. Her background also includes experience in the energy sector and employment with a paving company, demonstrating readiness to work hard in any environment and that she doesn’t mind getting her hands dirty to complete a job. 

Saphire oversees the day-to-day needs of the Strategic HSE team, including the management of our office headquarters, invoicing/billing, staff and client relations, and data entry. Her duties also take in facilitating all client appointments and enquiries and working closely with company executives.





CMB Insurance-Brock-240.jpg


CMB Insurance Broker

  • Facebook
  • Instagram

Brock Clement is a dedicated insurance broker and partner serving as the branch president at CMB Insurance Brokers in Grande Prairie. With a focus on providing the best-in-class rates and services to clients, Brock and his team of proven brokers strive to solve problems related to inconsistent pricing, sub-standard service, and claims handling.


As a native of Grande Prairie, Brock and his team understand the unique needs of the community and are committed to providing exceptional service to every client they serve. They take pride in being actively involved in local fundraisers and events, allowing them to build strong relationships with both clients and fellow community members.


bottom of page