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Strategic HSE team members gathered around a conference table during an office meeting, with the company logo displayed on the wall.

THE CORNER | TEAM

Built by people who know the road.

More than 350 combined years of frontline transportation experience, and every one of them shows up on your file.

FOUNDED IN WESTERN CANADA. SERVING CARRIERS COAST TO COAST.

THE STANDARD WE WERE RAISED ON

Dad never called it compliance. He called it doing the job right.

Our founder, Samuel, watched his dad bring that standard to the road. Work hard. Know your job. Do it properly. And when your name is attached to something, make damn sure you're proud of it.

Vintage black-and-white photograph of Brent Elkins standing beside a semi-truck, presented in a memorial frame honouring his life (1952–2024).

OUR TEAM

PROFESSIONALS YOU WANT IN YOUR CORNER.

Samuel Elkins, founder & CEO of Strategic HSE

SAMUEL ELKINS

FOUNDER 
& CEO

Samuel brings clear direction and a practical approach to complex business challenges. He keeps the focus on what matters, building smart, efficient systems that give clients a clear path forward.

Angela Lavoie, Strategic HSE Chief Operating Officer

ANGELA LAVOIE

CHIEF OPERATING
OFFICER

Angela turns complex challenges into clear, workable plans. With a steady approach to operations, priorities and deadlines, she keeps teams moving and makes sure the details support the bigger picture.

Jude Groves, Strategic HSE Chief Advisor & Thought Partner

JUDE GROVES

CHIEF ADVISOR &
THOUGHT PARTNER

Jude brings a sharp perspective to complex business and regulatory challenges. He asks the right questions, challenges assumptions and helps turn difficult situations into clear, well-informed decisions.

Christopher Finch, Strategic HSE Chief Financial Officer

CHRISTOPHER FINCH

CHIEF FINANCIAL 

OFFICER

Christopher brings financial discipline and practical business thinking to every decision. He keeps a close eye on costs, value and long-term sustainability, helping Strategic HSE grow with purpose.

Sarah Shaw, Strategic HSE Director of Operations

SARAH SHAW

DIRECTOR OF

OPERATIONS

Sarah keeps people, schedules and priorities moving in the right direction. She is quick to solve problems, adapt plans and coordinate the details that keep day-to-day operations running smoothly.

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LISA SCHNEIDER

FIELD SAFETY

MANAGER

Lisa brings practical field experience and a steady approach to workplace safety. She understands what crews face on site and helps make sure people, equipment and operations are protected when it matters most.

Gary Taneja, Strategic HSE Business Development Manager

Gary Taneja

BUSINESS DEVELOPMENT

MANAGER

With over 20 years in sales and business development, Gary helps transportation companies navigate safety and compliance challenges. He focuses on practical solutions, understanding client needs, and building lasting relationships.

Mary Slaney, Strategic HSE Director of Learning Strategy

MARY SLANEY

DIRECTOR OF

LEARNING STRATEGY

Mary turns complex information into training people can actually use. She builds practical learning programs that make safety and compliance easier to understand, apply and carry into everyday work.

Josseline Penitu, Strategic HSE Executive Business Partner

JOSSELINE PENITU

EXECUTIVE BUSINESS
PARTNER

Josseline keeps priorities organized, details covered and plans moving forward. She brings calm coordination to busy environments and makes sure the right people have what they need, when they need it.

Grant Anderson, Strategic HSE Field Safety Consultant

GRANT ANDERSON

FIELD SAFETY CONSULTANT

Grant brings hands-on field experience and practical judgment to safety challenges. He understands equipment, crews and real-world operations, helping clients find solutions that work beyond the paperwork.

Terri McNeill, Strategic HSE Transportation Compliance Consultant

TERRI MCNEILL

TRANSPORTATION COMPLIANCE CONSULTANT

Terri has a sharp eye for the details that can make or break compliance. She helps carriers keep records accurate, documents current and files ready, so problems are caught before an auditor finds them.

Mackenzie Lockard, Strategic HSE Transportation Compliance Consultant

MACKENZIE LOCKARD

TRANSPORTATION COMPLIANCE CONSULTANT

Mackenzie brings order to the details that keep carriers compliant. From records and permits to missing paperwork, she helps clients stay organized, prepared and ahead of issues before they become bigger problems.

Amber Kuester, Strategic HSE Health & Safety Consultant

AMBER KUESTER

HEALTH & SAFETY CONSULTANT

Amber combines an approachable style with a sharp eye for risk. She works with crews to understand what is really happening in the field and turns those insights into practical safety improvements.

Saphire Elkins, Strategic HSE Creative Advisor

SAPHIRE ELKINS

CREATIVE

ADVISOR

Saphire brings a sharp creative eye to the Strategic HSE brand. She helps turn ideas into thoughtful, polished creative work that feels fresh, clear and professional without making serious topics feel dull.

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ERin Kilgore

ADMINISTRATIVE

COORDINATOR

Erin supports the day-to-day operations, managing safety documentation, reconciling load tickets, and coordinating occupational drug & alcohol tests to keep clients organized and compliant.

Rylee L'abbe, Strategic HSE Director of Marketing

RYLEE L'ABBE

DIRECTOR OF

MARKETING

Rylee shapes Strategic HSE’s visual identity through thoughtful design and creative branding. She brings strategy, creativity and attention to detail together to build a consistent, recognizable brand that reflects the company’s expertise and values.

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JANEL BRIGHTWELL

SOCIAL MEDIA

MANAGER

Janel brings Strategic HSE’s work to life online. She finds the stories worth sharing and turns everyday moments into clear, engaging content that keeps the brand active, approachable and connected.

WHAT WE BELIEVE

Three things we will not bend on.

01

Defensible is
the product

Feeling good about your program is a by-product. Being able to prove it is the point.

02

People pass
audits

The back office keeps us real-time. The people stand behind the file. The work is human, supported by tools, never the other way around.

03

Nobody stands
alone

The operator with five trucks deserves the same corner as the fleet with five hundred. That is why this company exists.

That is who we are.
Now let's talk about
you.

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PEACE RIVER, AB

#2 7701 102 Ave

T8S 1M5

EDMONTON, AB

#3400 10180 101 St

T5J 3S4

MISSISSAUGA, ON

#201 1065 Canadian Place

L4W 0C2

In Your Corner.
Audit Ready. Every Day.

Serving carriers coast to coast.

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